📍 Hybrid – Palo Alto (2 days/week onsite)
VP of Product
Midi Health is the fastest-growing virtual clinic for women in midlife. We provide insurance-covered care for perimenopause, menopause, and related health needs — delivered by expert clinicians who listen and care. Our mission is simple: help women feel strong, focused, and healthy through every stage of life. We’re backed by top-tier investors (including Google Ventures), trusted by leading health plans and employers, and scaling nationally.
This is a high-impact product leadership role shaping how patients discover Midi, access care, and engage with our platform throughout their health journey. As the Principal Product Manager, Patient Experience, you will own the end-to-end patient journey — from acquisition and activation to engagement and retention.
You’ll define and drive the strategy for our Patient Experience Product Group, partnering closely with Marketing, Engineering, Design, Data, and Growth. You’ll also collaborate tightly with our Care Delivery product group peer to build a seamless experience that connects clinical care with patient outcomes.
If you thrive at the intersection of consumer product, behavioral engagement, and healthcare transformation, this is a role where you can change lives at scale.
Drive massive business and patient impact by owning our core product experience
Shape patient-centered healthcare in a category-defining company
Lead high-visibility initiatives in a rapidly scaling environment
Build growth loops and engagement strategies across product + lifecycle
Work with an exceptional Product and Executive team in a mission-driven company
Define and champion the product vision and long-term strategy across the full patient lifecycle
Build and own the product roadmap for Patient Experience
Lead a cross-functional product pod (engineering, design, analytics)
Own product-led growth: acquisition, activation, engagement, and retention
Partner with Marketing to drive funnel conversion and lifecycle experimentation
Define lifecycle communication strategy across email, SMS, and in-app
Drive core platform improvements that improve experience and retention
Own key metrics: conversion, activation, retention, LTV, satisfaction
Leverage quantitative + qualitative insights to inform roadmap and feature design
Communicate priorities and influence direction across executive stakeholders
Must-Have Experience
8+ years in Product Management with a track record of owning high-impact product areas.
Experience building and optimizing direct-to-consumer products at scale
Strong understanding of conversion funnels, growth loops, and retention strategies
Proven ability to translate business strategy into product roadmaps
Comfortable leading through influence across engineering, design, marketing, and growth
Excellent communication and storytelling skills with executive stakeholders
Strong analytical mindset; experience with analytics tools (Mixpanel, Amplitude, Looker, QuickSight)
Experience driving experimentation programs (A/B testing, growth experiments)
User-obsessed builder who believes in solving problems through data + empathy
Bonus Points
Experience in healthtech or other highly regulated industries
Knowledge of lifecycle marketing platforms (Braze, Iterable, Klaviyo)
Background working in B2B2C product environments
Familiarity with EMR/EHR systems such as Athena
Experience integrating product + growth + lifecycle into a unified journey
Strategic thinker and end-to-end owner
Systems builder who connects product + data + GTM
Comfortable operating at Principal level
Fast decision-maker who favors impact over complexity
Obsessed with simplicity, usability, and meaningful outcomes
Mission-driven and excited to improve care for women
At this time, Midi is unable to provide visa sponsorship . Candidates must be authorized to work in the U.S. without current or future sponsorship needs.
The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits.
While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥
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Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at careers@joinmidi.com .
Midi Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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